About Us

Why choose Starfire Direct? At Starfire Direct, WE KNOW FIREPLACES! Don’t be fooled by cheap imitations. We have been building custom fireplaces and firepits for over 15 years. During this time, we’ve kept up to date with all of the newest technology in this industry. We’ve seen it all, and that’s why we choose only the finest products to retail. We know what lasts and what doesn’t. You can trust Starfire Direct!

We’ve had the pleasure of working with some of America’s finest designers and contractors. Below are just a few links to some companies we’ve experienced custom projects with.

Hard Rock Hotel - San Diego, CA

Paradise Grille - Del Mar, CA

Fire and Ice Grill & Bar - Anaheim, CA

Timber Cove Inn - Timber Cove, CA

PGA West - La Quinta, CA

At Starfire Direct, we make sure our customers needs are always taken care of. We offer customer service support 7 days a week. Our staff is trained to be able to answer any question about our products, which include ever popular Fireglass, Gas Log sets, Firepits, Fireplace Screens, Toolsets and much, much more. We make every purchase a personal, pleasant experience that keeps our customers coming back for more!

Starfire Direct always has an NFI Certified Gas Specialist on site to answer your most difficult hearth related questions! Also, use Starfire Direct for all of your Southern California installations. We are the best in the business because we care about your safety. Don’t waste your time and money using unqualified installers. Trust Starfire Direct to do the job right, and have it done right the first time! Hearth products require specialized knowledge for planning and installing so using an NFI Certified installer like Starfire Direct is the best way to properly plan and install hearth products with their venting systems. Starfire Direct is committed to professional excellence and can handle your special hearth project!